Pharrell Williams headed to South Africa!

I'm so HAPPY about this news. This is one collaboration that will be nothing short of amazing.

The award winning producer got the Twitterverse talking early this morning when he confirmed that he was partnering up with retailer Woolworths

I'm sure a concert is involved somewhere in the mix. But my guess is this will a clothing/endorsement ad much like they did with supermodel Joan Smalls.

So exciting!!!

Update: There will be indeed an exclusive concert, it will be only for 5,000 and the only way to win a ticket will be to register and swipe your Woolies card. Get to shopping :)