2 ways manage yourself like a brand

"You are The Brand" author Steve Adubato wants you know that perception and attitude is key in building your brand as an individual. Here are 2 things I learned today from his Today show stint this morning:

1) Become comfortable with self promotion in a constructive away. If there is a job that you want in your department, go out and get it. The opportunity or job wont come and present it self to you. Self promotion can rub people the wrong way, so Adubato says you should err in the side of confidence.  Attitude is the key here, make sure you perfect your face to face skills.

2) Putting things on Facebook can backfire and actually kill your brand. You have to ask yourself who is your audience is and how you want to connect with them. Market yourself successfully.

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Thoughts?