Tuesday, May 19, 2015

The ONE campaign changes direction, check out this anti-poverty track featuring nine artists from the continent

Just yesterday I happened to catch one of my favorite actresses Danai Gurira on the US talk show "The View." She was there to dish on her highly rated TV show "The Walking Dead" and her work with the ONE Campaign. 

I absolutely adore Danai cause not only is she fabulous, smart, talented and drop dead gorgeous she is also from Sub-saharan Africa, which of course is very near and dear to me since I am Zimbabwean as well . I love that she identifies as "Zimerican," a mix between Zimbabwean and American.

Discussing her work with the ONE campaign she noted that the focus is on women and girls who are disadvantaged in the continent. She told the View  talk show co-hosts "the beauty of what they (the One campaign) are doing is that they are really galvanizing behind women activists from the continent. Even Bono himself has said " I am letting the African woman and girl be the face of this campaign."

This is an obvious change in all the anti-poverty music campaign that has been heavily criticized for ignoring African singers and misrepresenting the continent. 

In an effort to allow these voices to come through, nine African artists joined forces to record a song called "Strong Girl."

The track features Victoria Kimani, from Kenya, Vanessa Mdee, from Tanzania, Arielle T, from Gabon, Gabriela, from Mozambique, Judith Sephuma, from South Africa, Waje, from Nigeria, Selmor Mtukudzi, from Zimbabwe, Yemi Alade, from Nigeria and 14-year-old South African rapper called Blessing. This song is a call to action for people to put pressure on their leaders to empower girls and women in the poorest countries, so that they can lift their own communities out of poverty.

Check it out below and let me know what you thin k:


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