A few months ago when I wrote about my experience at the Nelson Mandela inspired clothing line launch in New York City, I was met with a barrage of questions on Facebook. Most of my friends wanted to know where the proceeds of the clothing were going and voiced concern about the brand exploiting Madiba's name and face. While those were valid concerns, I re-iterated that the brand has always maintained that they would be donating proceeds of their revenues to build libraries in South Africa. And now my friends, as they say "the proof is in the pudding"...and this is pretty amazing news.
The Mandlamasha Community School has 902 students and 27 teachers |
The Mandlamasha area faces the unfortunate double-challenge of high unemployment and a large number of child headed households, making the case for a well-resourced library.
The Mandlamasha Mandela Day Library includes a broad section of fiction, non-fiction and reference books |
Wayne Bebb, Brand ID CEO address the crowd |
**Image Source- 466/64 Twitter**
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